Do you incorporate case stories into your marketing? Think back on some of your successes in the past………sometimes they are the most difficult situations you or your client have had to deal with. Identify and define the challenges, obstacles, or hurdles that were involved. Next, list the actions, steps, or methods utilized to overcome the issues. Lastly, focus on the positive outcome or the results obtained. Put together several brief stories for your presentations with prospective clients to demonstrate your ability to succeed and problem solve.
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