Startling Statistics – Create Readers

Submitted by

Russell Tuff

Managing Partner

Social-Impact

 

Surprise Readers with Startling Statistics.

Every industry accumulates research in their field of study over time, or an industry that is related to the success of their business locally, or nationally.

Every morning I get a sample of industry related statistics meant to capture my imagination and attention. Here’s an example from this morning Research Brief from the Media Center for Media Research :

Customer Reviews Trump Secure Browsing For eCommerce Trust

by Jack Loechner, Staff Writer
According to new research by GetApp by Rhian Davies, just a quarter of consumers indicated that secure browsing (including the presence of https) was most important to them when shopping online. Key findings:

  • For 33.8% of consumers, customer reviews are the most important feature that makes them trust eCommerce stores when shopping online
  • A quarter of consumers say that secure browsing is the most important trustworthy feature of an online store
  • Almost 1 in 6 consumers favor a clean website design, layout, and navigation when assessing the trustworthiness of a website
  • Only one in ten of consumers say that the ease of contacting a company is the most important factor that makes them trust shopping on a website
  • Almost 15% of consumers value accurate and up-to-date content as the benchmark of a trustworthy online store
When Shopping Online, Feature Of Online Store Creating Greatest Trust
Trust Feature % of Respondents First Choice
Customer reviews 33.8%
Secure browsing 25.3
Clean website design, layout and navigation 15.4
Accurate and up-to-date content 14.6
Easy to contact company 10.8
Source: GetApp, March 2017

Most of us get statistics and data about our products and services and consumers. These examples can create a useful lead in where your customer or potential customer can find a way to relate to your services.

After you’ve found a way for them to relate, you probably are the top of the list to engage in their service fulfillment.

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